RI ASSETS SOAR THROUGH THE OZONE LAYER\nChoosing assets to invest in which reflect the ethical or moral values of an investor – or avoiding assets that do not – has existed for centuries. In North America, it is believed that the first ethically driven investments were those that avoided any business that involved slavery.\nThe modern-day investment industry offers various types of conscientious investment options, from Socially Responsible Investing (SRI) to the integration of Environmental, Social and Governance (ESG) principles into the analysis of a company and the way it is managed.\nIn Canada, the RI trend is growing rapidly, mostly under ESG integration mandates. Based on the 2018 Canadian RI Trends report, over $2 trillion of investment assets are managed using RI strategies, an amount that covers over 50% of all Canadian assets under management. And, the trend shows no sign of abating: according to this same report, RI assets increased at a rate of 42% over a 2-year period.\nWhile the trend towards RI is strong, challenges to its adoption remain, including making sense of the various RI options and overcoming the myth that RI hurts returns.\nCLEARING THE SMOG: WHAT IS RESPONSIBLE INVESTING?\nOne of the ways that investors can make better choices when seeking to align their investments with their values is to better understand their options. \nThe following are key elements within the RI ecosystem:\n\n ESG integration: inclusion of environmental, social and governance (ESG) factors as a component of fundamental analysis to identify potential sources of risk reduction.\n Socially Responsible Investing (SRI), which includes:\n \n Impact investing: allocating funds to earn a financial return alongside measurable social and environmental impact.\n Positive screening: using ESG factors to select specific companies or sectors.\n Negative screening: using ESG factors to exclude specific companies or sectors.\n Sustainability themed: building portfolios that only include investments that meet specific ESG criteria.\n \n \n Engagement: seeking to influence corporate behavior through direct engagement, proxy voting and/or shareholder proposals.\n\nENDANGERED MYTH: DOES RI HURT RETURNS?\nAs investors seek more investment opportunities that can help them align their values with their portfolios, they are often left to overcome the long-standing concern that RI hurts investment returns. \nFortunately, this myth is rapidly fading, as evidence mounts that the application of ESG integration actually enhances the ability to identify highly effective management teams, which can enhance financial performance.\nJANTZI SOCIAL INDEX (JSI)\nThis index was launched in January 2000 in partnership with Dow Jones Indexes. It is a socially screened, market capitalization-weighted common stock index modeled on the S&P/TSX 60 composed of about 50 Canadian companies that pass broad set of ESG criteria.\nAs of December 31, 2018, the Jantzi Social Index (JSI) had beaten the S&P TSX 60 Index and the S&P TSX Capped composite Index on a 1-year, 3-years and 5-years basis.\nGOOD KARMA\nUltimately, RI, and in particular ESG integration, are a rising tide that seems unstoppable. As investors evolve their understanding of the impact RI can make, the convergence of investor values\nwith wealth building will help further confirm a rather convenient truth: doing the right thing can help you reach your goals.\nMathieu's column, Your Financial Corner, will appear in each edition of Chamber Vision magazine, published by The Chamber of Commerce for Greater Moncton.