CPAs play key roles within diverse segments of the economy including industry, public accounting, government, education and the not-for-profit sector. They offer a strong set of accounting and managerial skills required for today’s complex and evolving environment. CPAs are broad-minded, forward-thinking professionals who undertake appropriate analysis, exercise good judgment, communicate effectively and act to protect the public interest. These professional accountants are highly attractive to employers and recruiters for the solid training and expertise that contribute to improved efficiency and growth. So, how do CPAs help the various sectors? INDUSTRY CPAs working in industry provide valuable input on key decisions, apply a unique blend of expertise to identify new market opportunities, ensure corporate accountability, manage risk and help the company maintain a long-term competitive advantage. CPAs add value to organizations in roles such as: CEO President CFO/Vice-President of Finance Treasurer Controller Consultant Systems Developer PUBLIC PRACTICE CPAs working in public practice provide their clients with services such as: start-up counselling purchases and sales of businesses business valuations business planning and financial projections process deployment and improvement developing strategies for securing financing corporate and personal income tax planning information technology need analysis assurance (audits and reviews) preparing and analyzing financial information acting as trustee for receivership, insolvency or bankruptcy developing management controls management consulting forensic accounting and litigation support GOVERNMENT CPAs work at all levels of government providing accounting expertise to guide financial planning and to maintain fiscal control. Roles include tax auditors, policy planners and financial analysts. EDUCATION Many CPAs are educators who teach future leaders about business, values and ethics. NOT-FOR-PROFIT Stakeholders, including the general public, are taking a greater interest in the administration of organizations receiving donor dollars, tax benefits or government grants. CPAs help not-for-profit bodies with effective strategy development, accounting stewardship and the delivery of high-quality transparent annual reports.